Coz may know, but I am going to try to answer it.
Chrysler is headquartered in the Detroit, where Ford is also located. Detroit is home to the automobiles, where it all started and stuff. They make front of the imported cars, cars that come from Japan or Germany to the US.
Eminem is also from Detroit.
BTW it cost around $12 million dollars for this ad to be put in during the Super Bowl.